This website is made available by Initiativkreis Ruhr GmbH (hereinafter referred to as “Gründerallianz Ruhr”, “we” or “us”) and is loaded with content by etventure GmbH. Below, we will inform you about the processing of your personal data pursuant to Art. 13 of the EU General Data Protection Regulation (GDPR) when you navigate to and use our website.
You will find the name and contact information of the controller in accordance with Art. 4 para. 7 GDPR in our imprint. You can reach our data protection officer by mail (mailing address in the imprint; keyword “data protection officer”) or by email at firstname.lastname@example.org.
3. Processing personal data
3.1 General overview of processing activities and service providers
We offer various services and use data processing operations on our websites as listed below:
- Operating the website and log files (4.1)
Processing certain personal data for the provision of our website.
List of the cookies used for the provision of our services.
- Email newsletter (6.1)
You can subscribe to our newsletter with your email address if you want to be informed about the latest news. You must confirm your subscription (double opt-in).
- Comment function (6.2)
You can post comments on our blog as a guest or after logging in with other accounts such as Facebook or Twitter.
- Contact forms (6.3)
Fill in the form in order that we can contact you.
- Analysis tools, remarketing and targeting (7)
We use and display services used for analysis, remarketing and targeting: Google Analytics (7.1), Google Tag Manager (7.2), LinkedIn Marketing Solutions (7.3), Facebook Conversion Audience (7.4), Twitter Ads Conversion Tracking (7.5), Hotjar (7.6) and Google Adwords (7.7).
- Other service providers (8)
We use and display other integrated services and service providers: YouTube (8.1), GoogleMaps (8.2), Vimeo (8.3), reCaptcha (8.4), Facebook fan page (8.5), Twitter (8.6.), Instagram (8.7), Mailchimp (8.8.), and Dealroom (8.9.).
- Inserting emojis and smileys
In order to provide these online services and to continuously improve our website, we use the services of other service providers on our website. Data, including personal data, is sent to and used by the following service providers. We have carefully selected these service providers and have contractually bound them in accordance with the legal requirements, for example as processors pursuant to Art. 28 GDPR. If these providers process your data outside the European Union or the European Economic Area, we make sure that they are bound by EU standard contract clauses or, where data is processed in the US, that they are certified under the Privacy Shield, an agreement between the EU and the US. In this way, these providers guarantee an adequate level of data protection.
Analysis tools, remarketing and targeting
Data, including personal data, is sent to and used by the following service providers:
- Google Analytics
- Google Tag Manager
- LinkedIN Marketing Solutions
- Facebook Conversion Audience
- Twitter Ads Conversion Tracking
- Google Adwords
Other service providers
- Facebook Fanpage
Further information on the service providers we use or the use of your personal data for advertising purposes and other information pursuant to Art. 13 GDPR can be found below or directly under the services listed above and described in more detail below.
3.2 Transfer of data to third parties and third providers
Data will only be passed on to third parties within the framework of legal requirements. We only pass on user data to third parties if this is necessary for contractual purposes, e.g. on the basis of Art. 6 para. 1 b GDPR or on the basis of legitimate interests pursuant to Art. 6 para. 1 f GDPR in the economic and effective operation of our business.
If we use subcontractors to provide our services, we will take every necessary legal precaution and appropriate technical and organizational measures to ensure the protection of personal data in accordance with the relevant statutory provisions.
4. Website operation
4.1 Personal data processing type and scope
The following information, which your browser automatically transmits to us, is processed when you visit our website and stored in log files:
- Browser type/version
- Operating system used
- Name of the previously visited website IP address/hostname of your computer
- Date and time of the server request
Some of this information is also passed on to our service providers through the services we use on the website. For more information, please refer directly to the processing steps described in more detail below.
4.2 Purposes and legal basis for the processing of personal data
The processing of your personal data is necessary for displaying and guaranteeing the stability and security of our websites and is therefore carried out for the purpose of enabling the use and operation of the website and for fulfilling legal obligations (such as defending against and solving cyber-attacks). This is also our legitimate interest; the legal basis for the processing is Art. 6 para. 1 f GDPR.
4.3 Recipients or categories of recipients
Our website is hosted & operated by 1&1 Internet SE and 1&1 Telecommunication SE, Elgendorfer Str. 57, 56410 Montabaur; the data is stored in European data centers.
4.4 Storage duration
Personal data is automatically erased 4 weeks after the end of the connection, unless there are legal retention periods.
4.5 Right to erasure, right to object and right to rectification
Collecting data for providing the website and storing data in log files is mandatory for operating the website. Therefore, the user has no erasure, objection, or rectification possibilities.
5.1 Personal data processing type and scope
In addition to the data mentioned under 4.1, cookies are stored on your computer when you use our website. Cookies are small text files that are stored on your hard drive that are assigned to the browser you are using and through which certain information flows to the company that has set the cookie (in this case to us). Cookies cannot execute programs or transmit viruses to your computer. They serve to make the online service more user-friendly and overall effective.
The cookies of the website contain personal data. Cookies enable us to identify you for subsequent visits, keep you from having to enter data multiple times, facilitate the transmission of specific content, and help us identify particularly popular areas of our website. They enable us to constantly improve the structure and content of our online presence.
This website uses the following types of cookies, the scope and functionality of which are explained below:
- Transient cookies: Transient cookies are automatically deleted when you close your browser. This includes session cookies. They store a so-called session ID, which can be used to assign various requests from your browser to the shared session. This allows your computer to be recognized when you return to our website. The session cookies are deleted when you log out or close your browser.
- Persistent cookies: Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. You can delete the cookies in the security settings of your browser at any time.
Flash cookies are not set by your browser but by your Flash plug-in. We also use HTML5 storage objects that are stored on your device. These objects store the required data regardless of the browser you are using and do not have an automatic expiration date. If you do not want the Flash cookies to be processed, you must install an add-on, such as “Better Privacy” for Mozilla Firefox (https://addons.mozilla.org/de/firefox/addon/betterprivacy/) or the Adobe Flash Killer cookie for Google Chrome. You can prevent the use of HTML5 storage objects by using private mode in your browser. We also recommend that you regularly delete your cookies and browser history manually.
The following cookies are stored on your device:
|Type||Name||function / purpose||duration|
|Google Analytics||_ga&_gid||„_ga“ & „_gid“ Cookies are needed to distinguish between users||2 years / 1 day|
|Google Analytics||_gat & _dc_gtm_[xxxxx]||„_gat“ reducing the requirement rate, „_dc_gtm_[xxxxx]“ if Google Analytics is used via the Google Tag Manager||1 minute|
|Google Analytics||_gaexp||Used to determine the involvement of a user in an experiment and the process of experiments in which a user has been involved||90 days|
|CloudFlare||__cfduid||The cookie is set by the CloudFlare-service to identify trusted web traffic. It does not correspond to any user ID, nor does the cookie store personal data does the cookie store personal data||5 years|
|Google Advertising (doubleclick.net)||IDE||Google DoubleClick cookie is used to make ads more appealing to users and more valuable to publishers and advertisers. Usually to select user-relevant ads, improve the campaign performance or to avoid that a user sees the same ads multiple times||1 year|
|Google Advertising (doubleclick.net)||_uetsid||n/a||n/a|
|Own Cookies||etv_campaign, etv_medium, etv_source||Cookies are used to track campaign sources from the url||n/a|
|Own Cookies||etv_Modal_Popup||Cookie shows or removes overlay for the newsletter||5 days|
|Own Cookies||ga-disable-UA-[xxxxx]||Cookie shows status if Google Analytics has been deactivated.||1 years|
|LinkedIn (ads.linkedin.com)LinkedIn (ads.linkedin.com)||BizoID||LinkedIn advertisement analyses||6 months|
|LinkedIn (ads.linkedin.com)||BizoData||LinkedIn advertisement analyses||6 months|
|LinkedIn (ads.linkedin.com)||BizoUserMatchHistory||LinkedIn advertisement analyses||6 months|
|LinkedIn (ads.linkedin.com)||BizoNetworkPartnerIndex||LinkedIn advertisement analyses||n/a|
|LinkedIn (ads.linkedin.com)||lang||language||1 year|
|LinkedIn (ads.linkedin.com)||bcookie||Browser-ID-Cookie||1 year|
|LinkedIn (ads.linkedin.com)||bscookie||Secure-Browser-ID-Cookie||1 year|
|LinkedIn (ads.linkedin.com)||lidc||Used for routing||1 day|
|LinkedIn (ads.linkedin.com)||_lipt||n/a||29 days|
|_twitter_sess||With its cookie, website visitors can use Twitter-related functions within the website they visit.
Targeting/Retargeting Cookie to measure advertising campaigns. Twitter does not currently provide information about the use of certain cookies.
|Hotjar Hotjar Ltd, Malta||hjClosedSurveyInvites||This cookie is set when a visitor interacts with a modal pop-up window for the survey invitation. It is used to ensure that the same invitation does not reappear if it has already been displayed.||1 year|
|Hotjar Hotjar Ltd, Malta||_hjDonePolls||This cookie is set when a visitor completes a survey using the Feedback Poll widget. It is used to ensure that the same survey does not reappear if it has already been completed.||1 year|
|Hotjar Hotjar Ltd, Malta||_hjMinimizedPolls||This cookie is set when a visitor minimizes a feedback poll widget. It is used to ensure that the widget remains minimized when the visitor navigates through your website.||1 year|
|Hotjar Hotjar Ltd, Malta||_hjDoneTestersWidgets||This cookie is set when a visitor submits information to the Recruit User Testers Widget. It is used to ensure that the same form does not reappear if it has already been completed.||1 year|
|Hotjar Hotjar Ltd, Malta||_hjMinimizedTestersWidgets||This cookie is set when a visitor minimizes a Recruit User Testers widget. It is used to ensure that the widget remains minimized when the visitor navigates through your website.||1 year|
|Hotjar Hotjar Ltd, Malta||_hjDoneSurveys||This cookie is set when a visitor completes a survey. It is used to load the survey content only if the visitor has not yet completed the survey.||1 year|
|Hotjar Hotjar Ltd, Malta||_hjIncludedInSample||This cookie is set so that Hotjar knows if this visitor is included in the sample used to create heatmaps, funnels, recordings, etc.||1 year|
|Hotjar Hotjar Ltd, Malta||_hjShownFeedbackMessage||This cookie is set when a visitor minimizes or adds to the incoming feedback. This is done so that the incoming feedback is immediately loaded as minimized when they navigate to another page on which to display it.||1 year|
5.2 Purpose and legal basis of processing personal data
The legal basis for processing personal data using cookies that are necessary for technical reasons is Art. 6 para. 1 f GDPR (legitimate interest: provision, functionality and stability of our website).
The legal basis for processing personal data using cookies for analysis and tracking purposes is Art. 6 para. 1 f GDPR (legitimate interest: analysis of your surfing behavior to optimize our website and to individualize our service and advertising.)
5.3 Storage duration, objection and removal
6. General Service
6.1 Email newsletter
6.1.1 Personal data processing scope
Our online presence enables you to regularly receive free email newsletters. The following data will be transmitted to us while you subscribe to the email newsletter.
- Email address (required)
- Personal data, e.g. name, title, email format (optional)
- Topic of the newsletter
- IP address of the computer used
- Date and time when subscribing
We use the double opt-in process for the newsletter subscription. This means that we will only send you email newsletters once you have confirmed your subscription by clicking on the link in the email we will send to the email address you provided while signing up.
We log your subscription and subsequent confirmation. This is to ensure that only you yourself can sign up as the user of the email address provided for the newsletter service. After you have received the email asking you to confirm that you have signed up for the newsletter, you must do so promptly; otherwise your registration and email address will be deleted from the service provider’s database. Until confirmed by you, our newsletter service will not accept any further newsletter signups for this email address.
6.1.2 Purposes and legal basis of processing
Collecting your email address after you have confirmed it serves to deliver the email newsletter to the target group. The email address will be used exclusively for sending the newsletter. The legal basis for processing the data after the user has registered for the newsletter is Art. 6 para. 1 a GDPR (consent). Logging your subscription before your confirmation and processing the IP address and the time of the subscription serve the purpose of enabling and proving your subscription and, if necessary, clarifying a possible misuse of your personal data. This is also our legitimate interest; the legal basis is Art. 6 para. 1 f GDPR.
We would like to point out that we evaluate your user behavior when sending the newsletter. For this evaluation, the emails sent contain so-called . Links included in the newsletter also contain this ID. The data is collected exclusively in a pseudonymized format so that the IDs are not linked to your other personal data and a direct personal association cannot be made.
6.1.3 Transferring your data to a third country or international organization
Your personal data (email address, surname, first name) will be forwarded to our service provider The Rocket Science Group LLC in order to send you the email newsletter. MailChimp is certified under the EU–US data protection agreement “Privacy Shield” and is thus committed to complying with EU data protection regulations. In addition, we have concluded a data processing agreement with MailChimp. This is a contract in which MailChimp undertakes to protect the data of our users, to process it on our behalf in accordance with their data protection regulations, and, in particular, not to pass it on to third parties.
6.1.4 Recipients or categories of recipients
We use the “MailChimp” service to send and collect user data for our email newsletters. MailChimp is operated by “The Rocket Science Group LLC” (675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, United States). If you register for our newsletter, the data provided during registration will be transferred to MailChimp and processed there. You will then receive an email to confirm the registration process. MailChimp offers extensive analysis possibilities for the use of the newsletter. This analysis refers to groups and is not used by us for individual evaluation.
6.1.5 Recipients or categories of recipients
Your personal data will be deleted upon your request or when the service is discontinued. Subscriptions to the email newsletter that have not been confirmed will be deleted after 14 days.
6.1.6 Storage duration
Your personal data will be deleted upon your request or when the service is discontinued. Subscriptions to the email newsletter that have not been confirmed will be deleted after 14 days.
6.1.7 Right to erasure, right to object, and right to rectification
You can unsubscribe at any time by clicking on “unsubscribe” in the email newsletter or by sending a short email to email@example.com. You will no longer receive email newsletters after unsubscribing. If your email address has to be processed by us for other reasons, your email address will be blocked for the email newsletter.
6.1.8 Consequences of not providing an email address
Our email newsletter is a voluntary service. An email address is required for transmitting our email newsletter.
6.1.9 Existence of automated decision-making including profiling
We do not conduct automated decision-making or profiling.
6.1.10 Miscellaneous information
MailChimp also uses the analysis tool Google Analytics (see below) and integrates it into the newsletter, if necessary.
Further information about MailChimp and data protection at MailChimp can be found here: http://mailchimp.com/legal/privacy/.
6.2 Comment function
6.2.1 Comments and posts
If users leave comments or other posts, their IP addresses may be stored for 7 days on the basis of our legitimate interests within the meaning of Art. 6 para. 1 f of the GDPR. This is done for our safety in the event that someone leaves illegal content (insults, forbidden political propaganda, etc.) in their comments and posts. In this case, we ourselves can be prosecuted for the comment or post and are therefore interested in the author’s identity.
Furthermore, we reserve the right, on the basis of our legitimate interests pursuant to Art. 6 para. 1f GDPR, to process user data for the purpose of detecting spam.
The data provided in the context of comments and posts will be stored permanently by us until the user objects.
6.2.2 Inserting emojis and smileys
The use of the emojis is based on our legitimate interests, i.e. interest in an attractive design of our website according to Art. 6 para. 1 f. GDPR.
6.3 Contact forms
6.3.1 Type and scope of processing of personal
In the contact forms on our website the following personal data are requested, whereby the fields marked with * are mandatory:
Name and surname
Content of your message
6.3.2 Purposes and legal basis of the processing of personal data
Entering your data in the contact forms on our website gives us the opportunity to contact you personally and to offer you our services. The legal basis for the processing of the data after entering them into the contact form by the user is Art. 6 para. 1 lit. a GDPR (consent). The processing of the IP address and the time of registration is based on Art. 5 paragraph 2 GDPR (accountability / proof of consent).
6.3.3 Transfer of your data to a third country or international organization
Contact information is sent to Salesforce Inc. (Europe) on the basis of Article 46 paragraph 2 letter c GDPR (EU standard contractual clauses). Salesforce Inc. is also certified under the Privacy Shield Agreement, providing a guarantee to comply with European data protection law (Link).
6.3.4 Recipients or categories of recipients
6.3.5 Duration of data storage
The data will be stored for as long as necessary for the provision of the services requested by the user or for the purposes specified in this document.
6.3.6 Right of cancellation, opposition and correction
Upon written request, you have the right to receive information free of charge about the personal data that has been stored about you. In addition, you have the right to correct incorrect data as well as to block or delete your personal data, insofar as there is no legal obligation to store such data.
6.3.7 Consequences of nonprovision
Our contact form is a voluntary service. To use the contact form, the data listed in 6.3.1 is required.
6.3.8 Existence of automated decision making including profiling
Automated decision making or profiling does not take place.
7. Analytical tools, remarketing and targeting
7.1 Google Analytics
7.1.1 Personal data processing type and scope
The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.
We use the extension “_gat._anonymizeIp” for web analysis via Google Analytics. With this extension, the IP address of your Internet connection is truncated and anonymized by Google if you access our website from a Member State of the European Union or from another Contracting Party to the Agreement on the European Economic Area. A reference to your person can therefore not be made. If the data collected about you can be assigned to a person, it will immediately be excluded and the personal data deleted without undue delay.
7.1.2 Purposes and legal basis of processing
The processing of your personal data enables us to analyze your surfing behavior. By evaluating the collected data, we are able to compile information about the use of the individual components of our website. This helps us to constantly improve our website and its user-friendliness. These purposes also make up our legitimate interest in the processing of data in accordance with Art. 6 para. 1 f GDPR. By anonymizing the IP address, your interest in the protection of your personal data is sufficiently taken into account.
7.1.3 Recipients or categories of recipients
7.1.4 Transfers to third countries or international organizations
For the exceptional cases in which personal data is transferred to the United States, Google is subject to the EU–US Privacy Shield.
7.1.5 Storage period and, if applicable, criteria for determining the storage period
Data is deleted as soon as it is no longer needed for our recording purposes. Due to long sales processes and a customer journey lasting up to 2 years, we keep our data for 26 months.
7.1.6 Objection and removal
You can prevent cookies from being placed by our website at any time by changing the settings of your browser, thereby permanently objecting to cookies being placed. Such a setting in the used browser would also prevent Google from placing a cookie on your information technology system. In addition, a cookie that was already placed by Google Analytics can be deleted at any time via the browser or other software programs.
Furthermore, you have the possibility to object to and prevent the collection of data generated by Google Analytics and related to the use of this website as well as to the processing of this data by Google.
However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent.
This website also uses Google Analytics for a cross-device analysis of visitor traffic, which is carried out via a user ID. You can deactivate the cross-device analysis of your usage in your customer account under “my data” -> “personal data.”
7.2 Google Tag Manager
This website uses Google Tag Manager. This service allows website tags to be managed via an interface. Google Tag Manager merely implements tags. This means that no cookies are used and no personal data is collected. Google Tag Manager triggers the services described under 7 and 8, which in turn may collect data. However, Google Tag Manager does not access this data. If a deactivation has taken place at domain or cookie level, it will hold for all tracking tags if they are implemented with Google Tag Manager.
7.3 LinkedIn marketing solutions
7.3.1 Personal data processing type and scope
We use the analysis and conversion tracking technology of the LinkedIn platform on our website. The data mentioned under 4.1. will be transmitted when the website is accessed.
7.3.2 Purposes and legal basis of processing
With LinkedIn’s above-mentioned technology, more relevant advertisements based on your interests can be shown to you, and user behavior of our ads can be analyzed. LinkedIn also provides us with aggregated and anonymous reports of advertising activity and information about how you interact with our website. This is also our legitimate interest (optimal design of our website); the legal basis is based on Art. 6 para. 1 f GDPR.
7.3.3 Recipients or categories of recipients
Your information will be transferred to LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, United States. We do not know and cannot influence whether your personal data will be transmitted to other recipients.
7.3.4 Transferring your data to a third country or international organization
LinkedIn, USA is certified under the Privacy Shield Agreement.
7.3.5 Storage duration
We do not know and have no influence on whether and how long LinkedIn processes your personal data.
7.3.6 Right to erasure, right to object, and right to rectification
You may object to (opt out of) LinkedIn analyzing your usage behavior and displaying interest-based recommendations. Click on the field “Opt out on LinkedIn” (for LinkedIn members) or “Opt out” (for other users) under the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
7.3.7 Miscellaneous information
Information on data protection at LinkedIn can be found here: https://www.linkedin.com/legal/privacy-policy#choices-oblig.
7.4 Facebook Conversion Audience
7.4.1 Personal data processing type and scope
We use the so-called “Facebook pixel” as part of our online service. When you visit our website, the personal data mentioned under 4.1 is transferred to Facebook.
Due to the used marketing tools, your browser automatically establishes a direct connection with the Facebook server. We have no influence on the extent and further use of the data collected through the use of this tool by Facebook and can hereby tell you only what we do know: By integrating Facebook pixel and Custom Audiences, Facebook receives the information that you have accessed the respective page of our website or clicked on one of our ads. If you are registered with a Facebook service, Facebook can assign the visit to your account. Even if you are not registered on Facebook or have not logged in, the provider may collect and store your IP address and other identifiers. For more information about Facebook’s data processing, please visit https://www.facebook.com/about/privacy.
7.4.2 Purposes and legal bases of processing
With the help of the Facebook pixel, Facebook can determine target groups from our website visitors for ad display (so-called “Facebook ads”). Accordingly, we use Facebook pixels to display Facebook ads that are placed by us to only those Facebook users who have shown an interest in our service or who have certain features (e.g., interest in certain topics or products that are determined on the basis of the visited websites) that we transmit to Facebook (so-called “custom audiences”). With the help of Facebook pixels, we also want to ensure that our Facebook ads correspond to the user’s potential interest and are not deemed to be annoying. The Facebook pixel also enables us to track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were referred to our website after clicking on a Facebook ad (known as a “conversion”). This (analysis, optimization and efficient operation of our website) is also our legitimate interest; personal data is processed in accordance with Art. 6 para. 1 f GDPR.
7.4.3 Recipients or categories of recipients
The service is offered by the company Facebook Inc. (1 Hacker Way, Menlo Park, CA 94025, United States). The European office is operated by Facebook Ireland Ltd. (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland).
7.4.4 Transferring your data to a third country or international organization
Facebook is certified under the Privacy Shield agreement.
7.4.5 Storage duration
We do not know how long Facebook processes the above data and for which additional purposes.
7.4.6 Objection and removal
You may opt out of the Facebook pixel collecting and using your information to display Facebook ads. To configure what types of ads you see within Facebook, you can go to the page that is set up by Facebook and follow the instructions in the settings for usage-based ads: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e., they can be set across all devices, such as desktop computers or mobile devices.
7.4.7 Miscellaneous information
Facebook processes data in accordance with Facebook’s data policy. Please read the Facebook ads guide in Facebook’s data policy: https://www.facebook.com/policy.php.
You can find more detailed information on Facebook pixels and how they work in the Facebook help section: https://www.facebook.com/business/help/651294705016616.
7.5 Twitter Ads Conversion Tracking
On our website we use the analysis and conversion tracking technology of Twitter, Inc. (1355 Market Street, Suite 900, San Francisco, CA 94103 U.S.A.).
Twitter’s abovementioned technology allows you to see more relevant ads based on your interests or to analyse the user behaviour of our ads. Twitter also provides us with aggregated and anonymous reports of ad activity and information about how you interact with our site.
If you do not want Twitter to process and use your data, you can make use of the opt-out function at any time: https://twitter.com/personalization
7.6.1 Description and scope of data processing
In addition, users who give us feedback about our website using the “Feedback Poll” via Hotjar have the opportunity to provide us with their e-mail address. This gives us the opportunity to ask interested users more precisely about their personal impressions of our website and to further improve them with this information. The indication of the e-mail address is voluntary and can be skipped by the user at any time.
7.6.2 Legal basis and purpose of data processing
The legal basis for data processing is Art. 6 para. 1 lit. f DSGVO (legitimate interest). With the help of Hotjar’s technology we get a better understanding of our users’ experiences (e.g. how much time users spend on which websites, which links they click, what they like and dislike, etc.) and this helps us to align our offer to the feedback of our users. This is also our legitimate interest pursuant to Art. 6 para. 1 lit. f DSGVO.
7.6.3 Duration of storage
The cookies are stored for 365 days. The voluntarily provided e-mail address of the feedback provider is deleted at the latest as soon as it is no longer required for the purpose of its collection, but at the latest after 2 years.
7.6.4 Third-party information
7.6.5 Possibility of Opposition and Removal
If you have provided us with your e-mail address as part of the evaluation of our website, you can object to the storage of your personal data at any time by sending an e-mail to firstname.lastname@example.org. In this case, all personal data stored in the course of obtaining your consent will be deleted.
7.7. Google Adwords
7.7.1 Type and scope for processing personal data
We also use the Google advertising tool “Google-Adwords” to promote our website.
7.7.2 Purposes and legal basis for processing personal data
The information collected with the help of the “conversion cookies” is used by Google to generate visit statistics for our website. These statistics show us the total number of users who clicked on our ad and also which pages of our website were subsequently accessed by the respective user. However, we or others who advertise via “Google-Adwords” do not receive any information with which users can be personally identified.
7.7.3 Transfer of your data to a third country or international organization
The operating company of the Google Adwords component is Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.
7.7.4 Recipients or categories of recipients
For this purpose we use the analysis service “Conversion-Tracking” of Google LLC, 1600 AmphitheatreParkway, Mountain View, CA 94043 USA.
7.7.5 Transmissions to a third country and existence of the adequacy decision
The personal data will be transferred to a third country. Google LLC is certified according to the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law according to Art. 45 GDPR (Link).
7.7.6 Duration of data storage
If you accessed our website via a Google ad, a cookie is stored on your computer. Cookies are small text files that your Internet browser stores on your computer. These so-called “conversion cookies” lose their validity after 30 days and do not serve your personal identification. If you visit certain pages of our website and the cookie has not yet expired, we and Google may recognize that you as a user have clicked on one of our ads placed on Google and have been redirected to our page.
7.7.7 Right of cancellation, opposition and correction
You can prevent the installation of “conversion cookies” by making the appropriate settings in your browser, such as browser settings that generally deactivate the automatic setting of cookies or specifically only block cookies from the “googleadservices.com” domain.
8. Other service providers
On our website we use components (videos) from YouTube, LLC 901 Cherry Ave, 94066 San Bruno, CA, USA, a company of Google LLC, AmphitheatreParkway, Mountain View, CA 94043, USA.
We use the option” – extended data protection mode -” provided by YouTube.
When you access a page that has an embedded video, it connects to the YouTube servers and displays the content on the website by notifying your browser.
According to YouTube, in ” – extended privacy mode -” only data is transmitted to the YouTube server, especially about which of our websites you visited when you watch the video. If you are logged in to YouTube at the same time, this information will be associated with your YouTube account. You can prevent this by logging out of your member account before visiting our website. Google also provides you with an opt-out function: https://adssettings.google.com/authenticated
For more information about YouTube’s privacy practices, visit the following link: https://www.google.de/intl/de/policies/privacy/
On our site, we use the component “Google Maps” from the company Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States, hereinafter referred to as “Google.”
Google places a cookie each time the “Google Maps” component is accessed in order to process user settings and data when the page on which the “Google Maps” component is integrated is displayed. As a rule, this cookie is not deleted when you close your browser but expires after a certain period of time, unless you delete it manually beforehand. The data processed may include, but is not limited to, IP addresses and location data of users, which are not collected without your consent (usually in the settings of your mobile device). This information is usually transferred to a Google server in the Unites States and stored there. The provider of this site has no influence over that data transfer.
However, we would like to point out that in this case you cannot use “Google Maps” or can only use it to a limited extent.
We use components of the supplier Vimeo on our site. Vimeo is a service of Vimeo LCC, 555 West 18th Street, New York, New York 10011, United States.
Each time you visit our website, which is equipped with such a component, that component causes the browser you are using to download a corresponding display of the Vimeo component. When you visit our site while logged into Vimeo, Vimeo uses the information collected by the component to identify which specific page you are visiting and associates that information with your personal Vimeo account. For example, if you click on the “play” button or make comments, this information will be sent to your personal Vimeo account and stored there. In addition, the information that you have visited our site will be shared with Vimeo. This happens regardless of whether or not you click on the component or enter comments.
8.4.1 Personal data processing type and scope
In order to protect input forms on our site, we use the “reCAPTCHA” service of Google, Inc. Using this service makes it possible to tell whether an input is of human origin or whether it has been misused by automated software.
To the best of our knowledge, the referrer URL, the IP address, the website visitors’ behavior, information on the operating system, browser, and length of visit, cookies, display instructions and scripts, the user’s input behavior, and mouse movements in the “reCAPTCHA” checkbox area are transmitted to “Google.”
Google uses the information obtained to, among other things, digitize books and other printed products and to optimize services such as Google Street View and Google Maps (e.g. house number and street name recognition).
The IP address provided as part of “reCAPTCHA” will not be merged with any other data held by Google unless you are logged into your Google account at the time you use the “reCAPTCHA” plug-in.
8.4.2 Purposes and legal basis of processing
Your personal data will be processed in accordance with Art. 6 para. 1f GDPR (legitimate interest: verification of the authenticity of website visitors).
8.4.3 Recipients or categories of recipients, transferring your data to a third country or international organization
The above data will be transferred to Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 United States. Google, USA is certified under the Privacy Shield agreement. See above for details.
8.4.4 Storage duration
We do not know whether and if so, how long Google will store the above data.
8.4.5 Right to erasure, right to object, and right to rectification
If you want to prevent “Google” from transmitting and storing data about you and your behavior on our website, you must log out of Google before visiting our site or use the reCAPTCHA plug-in. Google also provides you with an opt-out function.
8.4.6 Further Information
8.5 Facebook fan page
Etventure’s Facebook fan page (https://de-de.facebook.com/gruenderallianz/) is another way for us to represent ourselves. Etventure uses the technical platform and services of Facebook Ireland Ltd, 4 Grand Canal Square Grand Canal Harbour, Dublin 2, Ireland for the information service offered on the page.
We would like to point out that you use this Facebook page and its functions on your own responsibility. This especially applies to the use of interactive functions (e.g. commenting, sharing, rating). When you visit our Facebook page, Facebook collects information such as your IP address and other information that is stored on your computer in the form of cookies. This information is used to provide us, as the operator of the Facebook page, with statistical information about the use of the Facebook page. More information on this can be found on Facebook at the following link: http://de-de.facebook.com/help/pages/insights.
The data collected about you in this context is processed by Facebook Ltd. and may be transferred to countries outside the European Union. Facebook describes in general terms in its data policy what information it receives and how it is used. In it, you will also find information on how to contact Facebook and how to change your ad preferences. The data policy is available at the following link: http://de-de.facebook.com/about/privacy
The complete Facebook data policy can be found here: https://de-de.facebook.com/full_data_use_policy.
In what way Facebook uses traffic data to Facebook pages for its own purposes, to what extent activities on the Facebook page are assigned to individual users, how long Facebook stores this data, and whether data from traffic to the Facebook page is passed on to third parties is not conclusively and clearly stated by Facebook and is not known to us.
When you access a Facebook page, the IP address assigned to your end device is transmitted to Facebook. According to Facebook, this IP address is anonymized (for “German” IP addresses) and deleted after 90 days. In addition, Facebook stores information about its users’ end devices (e.g. as part of the login notification function); Facebook may thus be able to assign IP addresses to individual users.
If you are currently logged in to Facebook as a user, a cookie with your Facebook identifier has been placed on your end device. This enables Facebook to understand that you have visited this page and in which way you have used it. This also applies to all other Facebook pages. Facebook buttons embedded on web pages allow Facebook to track your visits to these web pages and associate them to your Facebook profile. This data can be used to tailor content or advertising to your needs.
To prevent this, you should log out of Facebook or deactivate the function “stay logged in”, delete the cookies on your device and close and restart your browser. This way, any Facebook information that immediately identifies you is deleted, allowing you to use our Facebook page without revealing your Facebook identifier. When you access the interactive features of the page (like, comment, share, news, etc.), a Facebook login screen appears. If you log in then, you will again be recognizable to Facebook as a specific user.
For information on how to manage or delete information about yourself, please visit the following Facebook support pages: https://de-de.facebook.com/about/privacy#
Functions and contents of the Twitter service offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, United States can be integrated into our website. This may include, for example, content such as images, videos, or texts and buttons with which users can share content from this website within Twitter.
We use Twitter’s analysis and conversion tracking technology on our website. The data mentioned under 4.1. will be transmitted when the website is accessed.
The purpose and legal basis for processing the aforementioned Twitter technology is to provide you with more relevant advertising based on your interests or to analyze the user behavior of our advertisements. Twitter also provides us with aggregated and anonymous reports of advertising activity and information about how you interact with our site. This is also our legitimate interest (optimal design of our website); the legal basis is based on Art. 6 para. 1f GDPR.
MailChimp is an online marketing platform operated by The Rocket Science Group LLC, a company headquartered in the State of Georgia in the United States.
The Services enable us to, among other things, send and manage email campaigns and serve advertisements. MailChimp also provide other related services, such as real-time data analytics. Find out more about their Services here.
8.8.1 Type and scope for proecessing personal data
MailChimp may use the Personal Information we collect or receive about you for our legitimate business interests, including:
- To protect the rights and safety of their Members and third parties.
- To meet legal requirements, including complying with court orders, valid discovery requests, valid subpoenas, and other appropriate legal mechanisms.
- To provide information to representatives and advisors, including attorneys and accountants, to help them comply with legal, accounting, or security requirements.
- To prosecute and defend a court, arbitration, or similar legal proceeding.
- To respond to lawful requests by public authorities, including to meet national security or law enforcement requirements.
- To provide, support and improve the Services.
- For their data analytics projects.
- Other purposes. To carry out other legitimate business purposes, as well as other lawful purposes.
8.8.2 Purposes and legal basis of the processing
MailChimp processes Personal Information about you as a data controller, where such processing is in their legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. Their legitimate interests typically include: improving, maintaining, providing, and enhancing their technology, products and services; and ensuring the security of the Services and their Website.
8.8.3 Transmission of your data to a third country or international organization
Our servers and offices are located in the United States, so your information may be transferred to, stored, or processed in the United States. While the data protection, privacy, and other laws of the United States might not be as comprehensive as those in your country, we take many steps to protect your privacy, including offering our Members a Data Processing Agreement.
MailChimp participates in and has certified its compliance with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework. We are committed to subjecting all Personal Information received from European Union (EU) member countries and Switzerland, respectively, in reliance on each Privacy Shield Framework, to each Framework’s applicable Principles. To learn more about the Privacy Shield Frameworks, and to view our certification, visit the U.S. Department of Commerce’s Privacy Shield website, here.
A list of Privacy Shield participants is maintained by the Department of Commerce and is available here.
MailChimp is responsible for the processing of Personal Information we receive under each Privacy Shield Framework and subsequently transfer to a third party acting as an agent on our behalf. We comply with the Privacy Shield Principles for all onward transfers of Personal Information from the EU and Switzerland, including the onward transfer liability provisions.
With respect to Personal Information received or transferred pursuant to the Privacy Shield Frameworks, we are subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, we may be required to disclose Personal Information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third-party dispute resolution provider TRUSTe (free of charge to you) here. Under certain conditions, more fully described on the Privacy Shield website, here, you may be entitled to invoke binding arbitration when other dispute resolution procedures have been exhausted.
Members located in Switzerland and the EU should also request our data processing agreement here, where you will be directed to log in to your account to sign the agreement online, in addition to relying on MailChimp’s Privacy Shield certification.
8.8.4 Recipients or categories of recipients
The Personal Information that we and therefore MailChimp may collect broadly falls into the following categories:
- Information you provide to us e.g. Registration information, Billing and communications information or information we process on your behalf
- Information we collect automatically e.g. Device information, Log Data or Product usage data
- Information we collect from other sources like third-party sources e.g. public databases, social media platforms, third-party data providers or joint marketing partners
8.8.5 Duration of data storage
8.8.6 Right of cancellation, opposition and rectification
If you prefer not to share your data for the data analytics projects, you can opt out of them at any time by emailing us at
To access, correct, update or request deletion of your Personal Information. MailChimp takes reasonable steps to ensure that the data they collect is reliable for its intended use, accurate, complete, and up to date. You may contact them directly at any time about accessing, correcting, updating or deleting your Personal Information, or altering your data, by emailing them at email@example.com. They will consider your request in accordance with applicable laws.
8.8.7 Further information
In addition, if you are a resident of the EEA, you can object to processing of your Personal Information, ask them to restrict processing of your Personal Information or request portability of your Personal Information. Again, you can exercise these rights by emailing them at
You have the right to complain to a data protection authority about the collection and use of your Personal Information. For more information, please contact your local data protection authority. Contact details for data protection authorities in the EEA are available here
Dealroom.co B.V., Bachstraat 15, 1077 GE Amsterdam, hereinafter referred to as Dealroom, is responsible for the content and cookies on the https://map.gruenderallianz.ruhr/ website. We have no influence on the content and technical tools on https://map.gruenderallianz.ruhr/
Dealroom uses Intercom, Google Analytics, and LinkedIn cookies. Dealroom offers a login at https://map.gruenderallianz.ruhr/ ecosystem map. The login data is stored and processed exclusively by Dealroom on European servers.
9. Rights of the data subjects
1) You have the following rights with regard to your personal data:
- Right of access (Art. 15 GDPR),
- Right to rectification or erasure (Art. 16 and 17 GDPR),
- Right to restriction of processing (Art. 18 GDPR),
- Right to object to the processing (Art. 21 GDPR),
- Right to data portability (Art. 20 GDPR).
You also have the right to lodge a complaint with a supervisory authority about our processing of your personal data.
If you have any questions regarding the assertion of your rights, please contact our data protection officer in writing. To do this, please use the mailing address found in the imprint (keyword “data protection officer”) or send an email to firstname.lastname@example.org.
10. Right to lodge a complaint with the supervisory authority
You have the right to lodge a complaint with the following supervisory authority if you are of the opinion that our processing of your personal data violates the applicable data protection laws:
Berlin Commissioner for Data Protection and Freedom of Information, An der Urania 4–10, 10787 Berlin
11. Links to other websites
Our website contains links to other websites. We have no influence on whether their operators comply with data protection regulations. In spite of previous careful content control, we cannot assume any liability for external links to external content.
Berlin, March 20, 2019